Studio Tour with Betty Soldi, Florence, Italy- May 2022

Here at Studio Carta, we are always humbled by our global reach. From clients in Japan to Italy, where our ribbon is made, we love that our products make their way from the Boston area to different corners of the world. To celebrate that reach and our own love of travel, we are thrilled to announce a new series of virtual, behind the-scenes studio tours. Held on Zoom, these tours will take you inside the studios of some of our very favorite makers and small business owners–calligraphers, letterpress stationers, book binders, and much more. Meet the maker, see their space and witness their craft at work via a demonstration at the end of each tour. 

Meet the maker and enter the magical world of Betty Soldi from Florence, Italy. Betty is a calligrapher, designer and creative thinker with a client list that includes Fortnum & Mason for packaging, a long list of design collaborations with eclectic fashion brands, and many more projects. 

Betty will take us on a behind-the-scenes tour of her magical secret garden and studio in the heart of Firenze. She will talk about her creativity, her life (she somehow finds the time to co-own three boutique hotels in Florence!) and of course, demonstrate her stunning calligraphy process up close. Betty is the author of the calligraphy book Inkspired, written in English, the book is available in the USA and around the world. We have been fortunate enough to work with Betty on a joyful ribbon collaboration, coming in the shop soon and can’t wait for you to meet her! 

We all have a little wanderlust these days, don’t we? 

Come travel with Studio Carta!